What is… Fair Trade?

What is… Fair Trade?

We at Between Friends believe in the Mother Teresa quote, “we belong to each other.” Our neighbors, our customers, and even people across the world. This is the driving force behind offering Fair Trade coffee. What does it mean to be fair Trade?


“Fair Trade is a trading partnership based on dialogue, transparency, and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers. Fair Trade organizations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.”

Fair Trade is more than just trading:

  • It proves that greater justice in world trade is possible.
  • It highlights the need for change in the rules and practice of conventional trade and shows
    how a successful business can also put people first.
  • It is a tangible contribution to the fight against poverty, climate change, and economic

Purchasing products that are fair trade certified can reduce poverty, encourage environmentally friendly production methods, and safeguard humane working conditions. Fair Trade ensures the following: Income sustainability, Empowerment, Individual/Community Well Being, and
Environmental Stewardship.

Income sustainability: Earnings should fulfill basic household needs, regardless of volatile market prices. Our standards ensure producers, workers, and farmers have the money needed to invest in their lives and their work.

Empowerment: Fair Trade empowers people to make choices for the good of themselves and their community, regardless of gender, status, position in society, or position on the globe. Rigorous standards give farmers and workers a voice in the workplace and the community.

Individual and community well-being: When people have the capacity to invest in better futures, the result is a healthier workforce and ultimately higher quality goods. Our model is fueled by committees of farmers, workers, and fishermen who decide how to invest the Fair
Trade Premium based on their community’s greatest needs: often clean water, education, and healthcare.

Environmental stewardship: Environmental practices have long-term impacts on the livelihoods of producers, communities, and the planet. Our standards work to keep the planet healthy for generations to come by prohibiting the most harmful chemicals and taking measures to protect natural resources.

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