We at Between Friends believe in the importance of each and every individual, from the person planting the coffee plant to the person drinking a cup of coffee inside our store. In this new decade, we are making a promise to be more mindful of our impact on the environment and the economy, both here at home and in the countries where we source our products from.

Direct trade coffee is sourced straight from the farmers, which cuts out traditional middleman importers, exporters, and organizations that control pricing. Direct trade builds mutually beneficial and respectful relationships between the farmers and the roasters. Not only do direct trade roasters have more control over the quality of the coffee bean, they also positively affect the economic, social, and environmental health of the coffee growing regions. Direct Trade sets a fair minimum price per pound, while also establishing a higher standard of bean quality. In an effort to maximize the profit for the farms themselves, direct trade does not require growers to pay to be part of a cooperative. Our partners at Radio Roasters Coffee supply us with coffee beans from Columbia, Guatemala, Ethiopia, Kenya, Rwanda, Mexico, Brazil, etc!